Privacy Policy

1. About This Privacy Policy

All Trades Directory UK is an independent online directory and advertising website for tradespeople, contractors and specialist service providers operating in the United Kingdom.

We take privacy seriously and aim to collect only information that is reasonably necessary to operate the website, respond to enquiries and provide advertising services.

2. Information We May Collect

Depending on how you use the website, we may receive information such as:

your name, business name, email address, telephone number, website address, business location, areas covered, details of services, enquiry information, listing information and other content you choose to provide.

Where a business purchases advertising, we may also retain information relating to the purchase, such as the advertising package purchased, payment status, transaction reference and publication dates.

3. Information Submitted for Business Listings

Advertisers may provide information intended to be published publicly as part of their directory listing.

This may include:

business names, trading names, telephone numbers, email addresses, website addresses, service areas, photographs, logos, descriptions and other business information.

4. How We Use Information

Information may be used to:

respond to enquiries, create and maintain business listings, process advertising requests, communicate with advertisers, administer payments, maintain records, investigate suspected fraud or misuse, improve website content and operate the website.

We may also contact an advertiser where necessary regarding their active listing, renewal, important changes or issues relating to information they have provided.

5. Our Reasons for Using Personal Information

Depending on the circumstances, personal information may be used because it is necessary to provide a requested service, to take steps connected with an advertising purchase, to meet legal obligations, or because we have a legitimate interest in operating and protecting the directory.

Where consent is required for a particular activity, consent may be requested separately.

6. Payments

Payments for advertising may be processed through third-party payment providers such as PayPal.

Payment-card information and PayPal login credentials are entered directly into the payment provider's systems and are not normally received or stored by All Trades Directory UK.

We may receive transaction information necessary to confirm that payment has been made.

7. Website Enquiries

If you contact All Trades Directory UK by email, website form, telephone, messaging service or another method, we may retain your message and contact information for as long as reasonably necessary to deal with the enquiry and maintain appropriate records.

8. Cookies

Like most websites, All Trades Directory UK may use cookies or similar technologies.

Cookies are small files stored on a device that can help websites function correctly, remember preferences, protect forms, understand website usage and support other technical features.

Some cookies may be essential for the website to operate.

Where non-essential cookies require consent, they should only be used in accordance with applicable consent requirements.

9. Website Analytics

We may use website analytics services to understand how visitors use the site, such as which pages are visited and how visitors reach the website.

Analytics information is primarily used to improve website performance, navigation and content.

10. Server & Security Information

Website systems and hosting providers may automatically record technical information including IP addresses, browser information, access times, requested pages and security events.

This information may be used for website operation, performance, security, fraud prevention and investigation of malicious activity.

11. Sharing Information

We do not sell personal information simply for third parties to use for their own marketing.

Information may be shared where reasonably necessary with service providers involved in operating the website or providing a requested service.

These may include hosting providers, payment processors, technical service providers and professional advisers.

Information may also be disclosed where required by law or where reasonably necessary to investigate fraud, security incidents or unlawful activity.

12. Public Information

Business listing information is generally intended to be publicly available.

Advertisers should therefore avoid submitting private personal information that they do not want published.

Search engines and other websites may index or reference public information after it has appeared on All Trades Directory UK.

13. How Long Information Is Kept

We aim not to keep personal information longer than reasonably necessary.

Retention periods may vary depending on the type of information, why it was collected, whether an advertising relationship remains active and whether information is needed for legal, accounting, fraud-prevention or record-keeping purposes.

Public listing information may remain online for the duration of the relevant advertising period and may subsequently be removed or archived.

14. Keeping Information Secure

Reasonable technical and organisational measures are used to help protect information against unauthorised access, misuse, loss, alteration or disclosure.

No website or online communication system can be guaranteed to be completely secure, but we take reasonable measures to reduce risk.

15. Your Data Protection Rights

Depending on the circumstances and applicable law, individuals may have rights relating to their personal information.

These may include the right to request access to personal information, ask for inaccurate information to be corrected, request deletion in certain circumstances, object to some uses of information or request restriction of processing.

Not every right applies in every situation.

16. Correcting Business Listing Information

Businesses should contact us if information shown within their listing is incorrect or has changed.

We may request reasonable evidence that the person requesting a significant change is authorised to act for the business.

17. Removal Requests

If personal information appears within a listing and you believe it should not be published, contact us with details of the page concerned and the reason for the request.

Requests will be considered in light of the circumstances and applicable legal obligations.

18. External Websites

All Trades Directory UK contains links to websites operated by other organisations.

Those websites have their own privacy practices and policies. We are not responsible for how independent third-party websites collect or use personal information.

19. Children's Information

All Trades Directory UK is a business and contractor directory and is not intended to collect personal information directly from children.

20. Changes to This Privacy Policy

This policy may be updated from time to time to reflect changes in the website, services, technology or legal requirements.

The latest version will be published on this page.

21. Contact Us About Privacy

22. Complaints

If you have concerns about how personal information has been handled, please contact us first so that we can investigate the matter.

Individuals also have the right to raise data-protection concerns with the UK's independent data-protection regulator, the Information Commissioner's Office, where applicable.